A Comprehensive Guide to Careers in Public Relations

There are many great opportunities in the public relations field of work. Typically public relations employees help their employers or clients build positive relationships with members of the media and public. The following guide will help you understand the duties involved in a public relations career.

Job Duties for Public Relations Specialists

Job duties vary depending on the type of public relations position you hold. As a public relations employee you need to show a positive front of your employer to the public. This will involve writing material for media releases, planning and directing public relations programs, and raising funds for their organizations. You may also need to contact media personalities, write press releases, and conduct programs to help raise awareness of the organization’s activities.

The Bureau of Labor Statistics lists the typical duties of public relations managers and specialists as the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source
  • Help clients communicate effectively with the public
  • Develop and maintain their organization’s corporate image and identity, using logos and signs
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Develop and carry out fundraising strategies for an organization by identifying and contacting potential donors and applying for grants

Common Public Relations Job Titles

The two most common job titles for a public relations professional are public relations specialist and public relations manager.

  • Public relations specialists: Sometimes this position is also called communications specialist, media specialist, or press secretary. Typically this position handles the communication of an organization. This may be communication with the public, consumers, investors, reports, or others.
  • Public relations managers: This position typically reviews and writes press releases for organizations. Other job duties include sponsoring corporate events, and improving or maintaining the image and identity of an organization.

Public Relations Master Degrees Online

George Washington University MA: Strategic PR George Washington University › George Washington University is one of the oldest schools in America, founded in 1789. The Master of Professional Studies in Public Relations and Corporate Communications explores the strategic and responsible delivery of messages from business-to-business and business-to-customer relations. Digital communication, strategy, and integration are also explored with an emphasis on global issues.
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